ADI — design ideation, wave 1

Three candidate directions, all inside the Autonomy / ADU family (charcoal + white + golden, IBM Plex Sans/Serif, square-outline mark, golden hairline rule — the same system as the sibling ASPECTT app). They differ mainly in the logo mark motif and chart treatment. Each is carried through a mark sheet, a dashboard home, and the map explorer so you can judge it applied. These are raster ideation only — text is placeholder/garbled, that's expected; judge composition, motif, colour and feel. Click any image to open it full-resolution (1536×1024).

My recommendation: Direction A (choropleth grid). The 4×4 grid-of-neighbourhoods mark reads instantly as "small-area data", stays legible at favicon size, and gives the cleanest, most GOV.UK-grade dashboard of the three. B (England-in-a-square) is handsome but muddies at small sizes; C (strata bars) is strong and the most "index"-like — a good fallback. Open question for all three: keep choropleths on a neutral/charcoal ramp and reserve golden for accents, rather than an all-golden map.

AChoropleth grid — recommended

Mark = a 4×4 grid of graded squares (neighbourhoods / LSOAs), two tipped golden.

BEngland in a square

Mark = a minimal England silhouette with a coarse choropleth fill.

CIndex strata

Mark = three stacked horizontal bars (employment / crime / health), one golden.